David Cuff, BACP

David Cuff is a humanistic psychotherapeutic counsellor who supports people facing stress, anxiety, relationship strain, grief and life changes. He also helps with issues such as addiction, self-esteem, sleep and eating problems, bipolar and depression, ADHD and workplace or caregiving stress. He works from a person-centred stance and follows the client’s lead in sessions.

His style is warm and non-judgemental. He describes himself as a companion for part of someone’s journey, helping people make sense of past events and how those events shape present behaviour. He is LGBTQI+ affirmative and views neurodiversity as a difference rather than a disorder.

David pays attention to feelings, bodily experience and the stories people tell about themselves. He often explores how early experiences and unfinished business influence current choices and relationships. He encourages clients to draw on their own strengths and resources to live more fully in the present.

He trained at the University of Brighton and holds the British Association for Counselling and Psychotherapy accreditation, abbreviated as BACP. He also has professional certification in online and telephony counselling, and additional training in working at relational depth and child protection in education.

Sessions aim to be relational and experiential, noticing felt senses and learning from the moment. People who want a gentle, exploratory approach that values emotion, body experience and personal meaning may find this style helpful.

How therapeutic approaches translate to online work

Client-Centred Therapy puts the person and their experience at the heart of sessions, emphasising listening, empathy and following what feels important in the moment; it helps with issues like low self-esteem, relationship worries and emotional overwhelm. Emotionally-Focused Therapy focuses on identifying and reshaping emotional patterns that affect how people relate and respond; it can be useful for intimacy-related struggles, attachment issues and grief. Somatic Therapy brings attention to bodily sensations and how the body stores experience, offering practical ways to notice and work with tension, sleep or anxiety problems.

Finding the right approach is part of the work. The therapist will discuss goals and preferences and together decide which methods to try. This is presented as a collaborative process, with flexibility to shift focus as needs change.

If you are considering online sessions, check the current session options before booking to confirm format and scheduling. Online work can make fitting therapy into daily life easier by reducing travel, allowing shorter check-ins around work breaks and offering options that suit quieter surroundings or less bandwidth. Registered or accredited professionals can adapt these therapeutic styles to remote sessions, helping people continue steady progress when in-person meetings are not practical.